Content, below, is from Nov. 11-15, 2009    Show dates for 2010 are Nov. 10-14    This site will be updated in mid-July.

Toyota models: Toyota Camry Hybrid | Toyota Prius | Toyota Tundra

Just a few of the new 2010 models you'll see...

Toyota Camry Hybrid

Enhancements inside and out . . .

The 2010 Camry and Camry Hybrid scheduled offer an array of enhancements, inside and out, including exterior styling, performance, safety, audio and convenience features.

A new 2.5-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) will produce 169 hp for Camry, LE and XLE grades. For sporty performance, SE grade get additional tuning and gets 179 horsepower, 21 more horsepower than the previous four-cylinder engine.

Exterior changes to the gas model Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Camry and LE grades feature restyled standard wheel covers. The XLE grade will run on new 16-inch 10-spoke alloy wheels, while the SE grade adds new 17-inch sporty alloy wheels.

Toyota Prius

Best-selling hybrid in U.S. already in its third-generation

Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than 1.2 million owners worldwide for more than 10 years.

The midsize third-generation 2010 Prius offers even better mileage ratings, enhanced performance, and innovative design features. It is quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

Says Bob Carter, group vice president and general manager, Toyota Division, “Prius is environmental, innovative, and practical. It’s an everyday car for everyday use, and we believe that its new features will appeal to returning owners, while at the same time attract buyers who are looking for innovative technology with a hybrid powertrain.”

Toyota Tundra

381 hp of no-frills cargo and towing

The Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, who require a tough no-frills truck with exceptional cargo and towing capacity. The new Work Truck Package will be available on Tundra 4x2 and 4x4 Regular and four-door Double Cab models in standard and long bed configurations. It will be available with a V6 and two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds.