Ford Escape

America's best-selling compact utility vehicle, has a completely new look inside and out for 2008. Escape now makes a powerful statement with a bolder, rugged exterior design that bears a stronger family resemblance to the Ford Explorer and Ford Expedition. The all-new interior resets the bar for small utility vehicles, with more upscale appointments, new innovative storage options, and improved comfort and quietness. In addition, chassis refinements deliver impressive fuel economy and agile driving dynamics that belie the Escape's rugged exterior. "The 2008 Escape offers the capability and styling of a traditional SUV with the benefits of crossover construction – building on the successful formula that has made the Escape America's favorite small utility vehicle for six years," says Cisco Codina, group vice president, North America Marketing, Sales and Service. "The new Escape offers a more refined ride, go-anywhere capability, impressive fuel economy, up to 3,500 pounds of towing, and a more comfortable interior that is quieter and more versatile."

Ford Escape Hybrid

Ford Escape Hybrid continues to be a "full" hybrid. This means that, unlike other "mild" hybrid vehicles, Escape Hybrid can run on 100 percent electric power up to about 25 mph, maximizing in-city fuel economy. Escape Hybrids are equipped with a smooth-shifting, electronically controlled Continuously Variable Transmission (CVT). For 2008, Escape Hybrid engineers made revisions to software in the control system to improve transparency, or the transition between gasoline and electric operation. The transition from all-electric to gasoline power to a combination of the two is now even more seamless and virtually imperceptible to the driver.

Ford Flex

The Seattle International Auto show has just added a new jewel to its crown by announcing the new Ford Flex. Ford is hoping its all-new full-size crossover will set a new standard for style, features, functionality and comfort in the U.S. industry's hottest segment.

Ford Focus

Redesigned from the inside out, the 2008 Ford Focus brings a bold new look, a modern interior and a high level of driving enjoyment to the small car segment. Joining the new Focus four-door sedan is, for the first time, ever a sporty two-door coupe, which is designed to attract new and younger buyers to a growing small car market. Ford is renewing its commitment to the small car market as an influx of younger buyers and the instability of gas prices have led to growing sales in the segment. "We know the formula for success in the small car segment: Affordability, quality and a fun to drive, sporty personality," says Cisco Codina, Ford group vice president, North America Marketing, Sales and Service. "These are the priorities that drove the redesign of the Focus for 2008."

Ford Shelby GT

The magic duo of Ford Mustang and Carroll Shelby bring open-air excitement to the road for the 2008 model year as the Ford Shelby GT returns with a new convertible body style and a new standard color combination. Like all Shelby Mustang models, production will be limited to assure exclusivity for collectors. The Shelby GT was engineered for people that put performance first," said Carroll Shelby. "Working with Ford Racing, we created this Shelby to be an everyday driver that's tuned for fun at the track. Those who value a well-balanced package will appreciate it. Those who don't will be left behind staring at its tailpipes."

Ford Heavy Duty F-Series

Ford F-Series Super Duty, the industry's leading heavy-duty work truck has been overhauled for the 2008 model year. Ford's Super Duty pickup has been the leader in the over 8,500-pound truck segment since launch, offering best-in-class payload, gross vehicle weight ratings (GVWR) and trailer tow ratings. Offered in three cab styles – Regular Cab, SuperCab and Crew Cab – and with two bed lengths, the new Super Duty features a bold look inside and out, an all-new, more powerful, state-of-the-art Power Stroke V8 Turbo Diesel and a host of unique, innovative features not found on any other truck.

Ford Taurus

The 2008 Ford Taurus features more than 500 improvements that make it more distinctive, quieter, faster and safer. Highlights include new exterior styling, a new powertrain, a new all-wheel-drive system, more standard safety features and structural upgrades to further enhance crash protection. "Customers will find the 2008 Taurus delivers more of what they are looking for, including a strong design, high-quality interior, power and performance, must-have features like Ford Sync and a great safety reputation," said Cisco Codina, Ford's group vice president, Marketing, Sales and Service. The 2008 Taurus features Ford's 3.5-liter Duratec V-6 that delivers an estimated 260 horsepower – an increase of nearly 30 percent from the previous engine – and 245 pound-feet of torque. It is mated to the same smooth shifting, six-speed automatic transmission as the new Ford Edge.

Ford Taurus X

The 2008 Ford Taurus X is a full-size crossover that offers three rows of seating, a powerful 3.5-liter V-6 engine with six-speed automatic transmission and a long list of standard safety equipment – including side curtain air bags and AdvanceTrac electronic stability control. Innovative convenience features on the Taurus X include one-touch, flip-and-fold second-row seating and an available power rear liftgate. "The three-row Taurus X is a key element in our broad crossover lineup and is a great complement to the popular, two-row Ford Edge," says Cisco Codina, Ford's group vice president of North America Marketing, Sales and Service. "Like Edge, the new Taurus X delivers confident design, good power and handling, and plenty of standard safety equipment. With Taurus X, customers get a roomy, interior that is flexible, functional and comfortable – in all three rows."