Content, below, is from Nov. 11-15, 2009    Show dates for 2010 are Nov. 10-14    This site will be updated in mid-July.

Audi models: Audi A4 | Audi R8 | Audi S5 Cabriolet

Just a few of the new 2010 models you'll see...

Audi A4

Best in-class fuel economy, and . . .

More than a midsize luxury sedan, the Audi A4 has been vital to the Audi growth as a brand in the United States. Currently, the A4 sedan alone sells more than 40,000 units annually in the U.S., while competing with the BMW 3 Series and Mercedes-Benz C-Class. Competition in the segment is fiercer than ever, with new Japanese rivals joining each year. Despite this, the A4 2.0T manages best-in-class fuel economy, while also posting better 0-60 mph times and torque statistics than its six-cylinder, all-wheel drive competition (BMW 328xi, Mercedes-Benz C300 4Matic, and Lexus IS250 AWD). 



In 2010, the bar is raised even higher, with features like third-generation MMI featuring SIRIUS® traffic, and LED taillights on Premium Plus and Prestige models. Prestige models will now include navigation and voice control, while Premium models will see Bluetooth® and Homelink® packaged together as an option.

Audi R8

Much-anticipated model exceeds expectations

“The R8 is a proven worldwide success story for Audi,” says Johan de Nysschen, President, Audi of America. “The positive effects of the vehicle on dealers, customers, and Audi fans alike have exceeded all expectations. The addition of the V10-powered R8 5.2 FSI quattro adds further equity into the already sought-after R8 nameplate and the Audi brand.”



The R8 is one of four Audi models currently built with the revolutionary ASF® chassis, a technology that Audi has mastered in more than a decade of experience. ASF is customized by model, including its application with the A8 and TT Coupe and Roadster models.

Audi S5 Cabriolet

Class-leading time for folding innovative cloth acoustic roof

The introduction of A5 and S5 Cabriolet marks the expansion of the A5 model line and the replacement for the 2009 A4 and S4 Cabriolet nameplates. Featuring an innovative cloth acoustic roof that folds in a class-leading 15 seconds at speeds of up to 30 miles per hour, it is lighter than a retractable hard top and improves driving dynamics, center of gravity, and fuel efficiency as a result.