Exhibitor information for manufacturers and non-manufacturers

Exhibitor Information for Oct. 16-20, 2013 Seattle Auto Show
The rest of the website will be updated mid-July

Last updated October 14, 2013

This document contains all pertinent information relating to both manufacturer and non-manufacturer exhibitor participation in the Seattle International Auto Show. It includes show rules and regulations, move-in and move-out procedures, move-in and move-out schedules, contacts for key auto show services and downloadable and/or links to on-line forms (including their respective deadlines and order “codes”) to order parking permits, floral services, telecommunication services and guest passes. There are also links to services provided by GES and Edlen Electrical.

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General Show Information

Show Dates and Hours

Wednesday, October 16 – Sunday, October 20, 2013.
Wednesday & Thursday 1 p.m. to 8:30 p.m.
Friday 1 p.m. to 9:00 p.m.
Saturday 10 a.m. to 9 p.m.
Sunday 10 a.m. to 5 p.m.

Show Location

CenturyLink Field Event Center (CLFEC)
1000 Occidental Avenue South
Seattle, WA 98134

Admission

Adults - $14.00
Seniors - $12.00
Children 12 and Under – Free with a paying adult

Exhibit Rates

Manufacturer Exhibits :
$3.50 per square foot

Move-In/Move-Out

Manufacturer Exhibits:
Move-In: October 14-15, 2013
Move-Out: October 21-22, 2013

Non-Manufacturer Concourse Level Exhibits:
Move-In: Monday, October 14 after 4:00 p.m. and Tuesday, October 15 from 8:00 a.m. – 5:00 p.m.
Move-Out: Sunday, October 20 after 5:30 p.m.

North Hall:
Move-In: Monday, October 14 after 4:00 p.m. and Tuesday, October 15 from 8:00 a.m. – 5:00 p.m.
Move-Out: Sunday, October 20 after 5:30 p.m.

Please see the "Move-In and Set-Up Information" and "Move-Out" sections in this manual for detailed instructions.

Contract and Payment Deadlines

Manufacturers:
June 15, 2013 – Contract and 25% Deposit Due
August 15, 2013 – Final Payment and COI due

Non-Manufacturers:
Due Upon Receipt of Contract – 25% Deposit
August 15, 2013 – Final Payment and COI due

Demographics

Washington, Oregon, Idaho, Montana, Alaska and British Columbia

Show Office Information

The Show Office is located on the south end of the Concourse Level and is also accessible from the second level of the parking garage. Show office hours are as follows:

Monday, October 14, 2013
Tuesday, October 15, 2013
Wednesday, October 16, 2013
Thursday, October 17, 2013
Friday, October 18, 2013
Saturday, October 19, 2013
Sunday, October 20, 2013

8 a.m. to 8 p.m.
8 a.m. to 8 p.m.
8 a.m. to 9 p.m.
Noon to 9 p.m.
Noon to 9:30 p.m.
9 a.m. to 9:30 p.m.
9 a.m. to 7 p.m.

The Show Office telephone number is (206) 381-8000 and it will be in service beginning Monday, October 14, 2013 and continuing through Sunday, October 20, 2013. Please call the Seattle Auto Show offices at (206) 542-3551 for information outside the above listed dates.

Copy and fax services are not available on-site.

Headquarters Hotel

Silver Cloud Stadium

Silver Cloud Hotel ~ Stadium
1046 1st Ave. South
Seattle, WA 98134
206.204.9800 or 1.800.497.1261

Arrangements have been made with the Silver Cloud Hotel-Stadium, across from the CenturyLink Field Event Center, as our official Auto Show Hotel. Special exhibitor rate of $149/159 K/QQ per night* starts Sunday, prior to show move-in, and extends to the Tuesday after show move-out. Any other extensions should be made with the Silver Cloud Hotel-Stadium. The hotel is located at 1046 1st Ave. South.

Reservations can be made by contacting the Silver Cloud Hotel-Stadium directly at (206) 204-9800 or 1-800-497-1261 and identifying yourself as part of the Auto Show block. You may also click here for a direct link to the Silver Cloud-Stadium. You will need to enter the following information:
- Group Code – AUTOSHOW;
- Password – SEA2013.

*Deadline for special exhibitor rate is September 22, 2013.

Narrator/Product Specialist Lounge

A special lounge area will be available for narrators and product specialists with proper credentials. No dealership employees, booth exhibitors, or other factory representatives will be permitted to use this area. This lounge area is located at the south end of the Concourse Level near the Show Office and will be open one-half hour before and during all public show hours.

Location of Lounge for Ride and Drive Product Specialists:
North End of Concourse Level.

Location of Lounge for Exhibit Display Narrator/Product Specialists and Team members:
South End of Concourse Level.

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Show Floorplans

  • Click here for the complete Seattle Auto Show floorplan (pdf)
  • Click here for a Concourse Level floorplan (pdf)
  • For a CAD drawing of the floorplan, please e-mail Jim Anderberg at GES at janderberg@ges.com.

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Rules and Regulations

Exhibit Eligibility

The Auto Show is sponsored by the Puget Sound Automobile Dealers Association. The only other categories of exhibitors who may participate are:

  1. On the main floor - vehicle manufacturers, franchise retail vehicle dealers, show-generated promotions, specialty cars and other management-selected displays as necessitated for proper space utilization. (All other exhibits are subject to approval by the Show Management.)
  2. On the Concourse Level - any eligible exhibitor listed in paragraph (a) above, concept cars, vehicle conversion companies, vehicle accessory companies, after-market auto product companies, and other management-selected exhibits.
  3. Show management reserves the right to exclude exhibits that are in conflict with the non-compete clause in show sponsor contracts.

Insurance Requirements

Manufacturer Exhibitors Manufacturer exhibitors shall provide Show Management with proof of insurance in the amount of $2,000,000 or more per occurrence, indemnifying, holding harmless, and naming as additional insured the Seattle Auto Show, the Lessor, First & Goal, Inc., and the Public Stadium Authority against any and all claims, liability and damages by any person arising in connection with Exhibitor’s use of the space. Please fax Certificates of Liability to 206/542-7561, or e-mail to jim@psada.com.

Booth Exhibitors Booth exhibitors shall provide Show Management with proof of insurance in the amount of $1,000,000 or more per occurrence, indemnifying, holding harmless, and naming as additional insured the Seattle Auto Show, the Lessor, First & Goal, Inc., and the Public Stadium Authority against any and all claims, liability and damages by any person arising in connection with Exhibitor’s use of the space. Please fax Certificates of Liability to 206/542-7561, or e-mail to jim@psada.com.

Ride and Drives Manufacturer exhibitors shall provide Show Management with proof of insurance in the amount of $2,000,000 or more per occurrence, indemnifying, holding harmless, and naming as additional insured the Seattle Auto Show, the Lessor, First & Goal, Inc., and the Public Stadium Authority against any and all claims, liability and damages by any person arising in connection with Exhibitor’s use of the space. Please fax Certificates of Liability to 206/542-7561, or e-mail to jim@psada.com.

Disclaimer of Liability for Terrorist Acts/Threats

While the Seattle International Auto Show does provide a level of security, the Seattle International Auto Show hereby specifically disclaims any liability for personal injury, property damage, Auto Show disruption or Auto Show closure caused by a terrorist act or acts, or the threat thereof.

Licensing Requirements – WA Dept. of Licensing Temporary Sub-Agency Permit

Dealerships and non-manufacturer (booth) exhibitors displaying vehicles for sale in the Show are required to obtain a Washington Department of Licensing, Temporary Sub-Agency Permit through Puget Sound Auto Dealers Association. Information regarding this process will be mailed directly to dealers participating in manufacturer exhibits and booth exhibitors displaying vehicles in the Show. Temporary Sub-Agency Permits must be kept on file in the Auto Show Office during the show.

Licensing Requirements – City of Seattle

Dealerships and non-manufacturer (booth) exhibitors participating in the Show are required to provide the Show with their City of Seattle Business License Number, if they have one. Those with business addresses outside the City of Seattle are not required to purchase a license for the Show, but must abide by the City’s B&O tax provisions for show exhibitors as shown below. The Show pays an exhibitor’s temporary license fee to the City for each participating exhibitor from outside the Seattle area that does not already have a Seattle Business License.

Seattle B&O Tax Requirements

All dealer participants and booth exhibitors who do not have a current City of Seattle Business License must comply with the statute that states that any order or contract that generates taxable revenues equal to or greater than $50,000 will oblige the exhibitor to acquire a City of Seattle Business License and remit the business tax due.

WA Dept. of Revenue Temporary Registration Certificate

Non-manufacturer (booth) exhibitors are required to provide their Washington UBI Number on their exhibit space contract. Those who are not already registered with the Washington State Department of Revenue must complete and submit a Temporary Registration Certificate to obtain a UBI #. Booth exhibitors are responsible for payment of any State of Washington B&O tax, State sales and use tax, as well as City and/or County sales and use tax.

Exhibits–Allocation, Size, Height and Signage

Space allocation and location is determined by the Show Manager. Show Management reserves the right to change the floor plan, if necessary. Exhibitors are responsible for the cost of their own signs, which must be in good taste and otherwise conform to the show’s rules. Exhibitors’ signs MUST be placed in a location that will not interfere with a neighboring exhibit and may not be of such size and density that they will impede the free flow of traffic or become a visual barricade. The following rules also apply:

  1. On the Main Floor, exhibitors will cooperate with adjoining displays and refrain from blocking access to and from a neighboring exhibitor and shall not unduly cut off the general view. For exhibit space that borders on a neighboring exhibitor, at least 50% visibility to the areas must be allowed. The exhibits, signs, and displays must be attractive on all sides. Ceiling heights vary within the CLFEC and exhibitors should check with Show Management if displays approach the heights listed for each exhibit hall shown below.

    East Hall: A maximum exhibit height of 20’ 0”.

    West Hall: The majority of the West Hall has a ceiling height of 40’. However, in a few areas around the perimeter on the north, east and south sides of the hall, exhibit height is 20’ with an exhibit height limited to 18’ to allow for a clearance beneath the sprinkler heads. Not all exhibits in these areas are affected and, in most cases, large displays can be positioned to accommodate the lower ceiling height. Exhibits that exceed the maximum height should be cleared with Show Management for special approval.

    North Hall: The North Hall has a ceiling height of 40+ feet.

  2. On the Concourse Level exhibits, signs and displays must be attractive on all sides. For exhibit space that borders on a neighboring exhibitor, at least 50% visibility to the adjoining areas must be allowed. Exhibits on this level have a height restriction of 13 feet, except for the north wall, which has a maximum height of 10 feet.

    IMPORTANT: The maximum allowable vehicle height in the parking garage in 8 feet, 6 inches. Delivery trucks and vans taller than 8 feet, 6 inches will not fit. The maximum height of entry doors between the parking garage and the Concourse Level is 9 feet. Please plan ahead to be sure your display delivery vehicle and contents do not exceed 8 feet, 6 inches in height. If your vehicle does exceed 8 feet, 6 inches in height, please call Linda Halverson or Jim Hammond at 206-542-3551 no less than one-week prior to your move-in date for special move-in instructions.

Manufacturer Exhibit Floor Plans

All manufacturer exhibitors must provide a scale floor plan of their display to Show Management, GES, and Edlen Electricalby September 15, 2013 as follows:

  • Show Management: Via e-mail to Jim Hammond at jim@psada.com
  • GES: Via e-mail to Greg Casey at gcasey@ges.com
  • Edlen Electrical: Electrical plans via mail or FedEx to:
    Nora Lee
    Edlen Electrical
    5931 Fourth Ave S., Suite 200
    Seattle, WA 98108
    (206) 781-2411
    nlee@edlen.com

Exhibit Staffing

ALL exhibits must be staffed during ALL public show hours. The exhibitor is liable for all acts of its staff. The Show Management, the Lessor, First & Goal, Inc., and the Public Stadium Authority do not assume any liability in this regard.

Electrical Needs

Edlen Electrical staff will be available during move-in and all show hours to help with individual exhibitor needs.

Manufacturer Exhibits:
Electrical requirements must be paid for by the exhibitor and must be arranged for through Edlen Electrical. See Show Services Information for electrical plan deadline and ordering information.

Non-Manufacturer Exhibits on the Concourse Level:
The general overhead lighting and one 5 amp outlet for each non-manufacturer exhibit area will be provided by the Show. Additional electrical requirements must be paid for by the exhibitor and must be arranged for through Edlen Electrical. See the Order Forms section of this manual to order additional electrical service. Please note deadline date for advance payment discount rate.

Non-Manufacturer Exhibits on the East and West Floors:
Booths will be provided overhead lighting, an 8’ blue back drape, 32” high side draping (if applicable), blue carpeting, and one 5 amp outlet for each non-manufacturer booth unit. Additional electrical requirements must be paid for by the exhibitor and must be arranged for through Edlen Electrical. See the Order Forms section of this manual to order additional electrical service. Please note deadline date for advance payment discount rate.

Non-Manufacturer Exhibits on the North Hall Floor (LeMay Museum):
The general overhead lighting provides good illumination to the hall. Basic 5 Amp power will be provided by the Show in locations determined by the layout of the exhibitor. Additional electrical requirements must be paid for by the exhibitor and must be arranged for through Edlen Electrical. See the Order Forms section of this manual to order additional electrical service. Please note deadline date for advance payment discount rate.

Decorating and Carpeting

The official show contractor, GES, will be available during move-in to help with exhibitors’ individual needs. Please go to the Order Forms section of this manual for further information on ordering services from GES. Please note deadline date for discount rate. Decoration services are at the exhibitor’s discretion, but must be attractive and conform to Seattle Fire Department regulations that they be flameproof. Materials used to cover exhibit properties during non-show hours must also be flameproof. All materials used must carry an original tag or manufacturer’s label stating they are flameproof.

It is mandatory that all main floor exhibits be totally carpeted or use alternative, attractive floor coverings at the exhibitor’s expense. Carpeting is included in the cost of exhibit space located on the Concourse Level only. Carpeting for all other areas is the responsibility of the exhibitor.

Telecommunications

Telecommunications service is provided by AC&C/WBS Services. Please go to SHOW SERVICES for their order form to order phone service, internet access service, etc. There is an advanced order discount rate.

WiFi

Wi-Fi (wireless) Services are provided by the Seattle Auto Show Management at NO cost to exhibitors; however, this does not include any specific internet connections you may require for your exhibit which need to be ordered through AC&C/WBL Services. Please go to SHOW SERVICES for their order form.

Vacuuming of Exhibit Carpeting

Exhibitors are responsible for maintaining their exhibit area in reasonably clean condition for public showing. Janitor service is provided only in the aisles and public areas. GES is the exclusive provider of vacuuming services for the Seattle Auto Show. Because of local union labor requirements, all vacuuming of manufacturer exhibits must be arranged through GES. Exhibitors are required to keep their exhibit area clean and vacuumed, daily. See the Order Forms section of this manual for a direct link to GES services. Please note deadline date for discount rate.

Sound Equipment

Muted sound equipment incorporated in displays will be permitted. Such sound devices must be operated in a subdued manner so the volume is generally confined to the exhibitor’s own space and not disturbing to neighboring exhibitors. The volume must be controlled in a manner satisfactory to the Show Manager.

Music at the Show

Due to ASCAP and BMI licensing restrictions, there cannot be any music played in any display at the Seattle Auto Show. Jingles and commercials produced by a manufacturer, which are the property of the manufacturer, can be used throughout the Show. Background music through the use of a television, radio, stereo, cassette tape, or laser disc cannot be used, as this is an infringement on the original copyright.

CenturyLink Field Event Center (CLFEC) Rules

The rules established by First & Goal, Inc., the Public Stadium Authority and the Seattle Fire Department for the CLEFC must be observed. A complete set of rules may be obtained from the Show Manager. A partial listing of the rules includes:

  1. No fastening may be driven into the walls or floor of the CLEFC.
  2. Signage may not be taped to any facility surface including walls, columns or floors.
  3. No helium-filled balloons or balloons filled with a rising agent are allowed in the CLEFC.
  4. Exhibitors may not distribute pressure-sensitive stickers, chewing gum, popcorn, or candy on sticks.
  5. No outside weapons or sharp implements of any kind may be brought into the CLEFC or distributed by a vendor during an event.
  6. Exhibitors must have written permission from the CLEFC prior to selling any food items. Any food or beverage samples distributed by exhibitors must be very small (e.g. bite size).

Possession/Sale/Distribution of Weapons or Dangerous Implements

No outside weapons or sharp implements of any kind may be brought into the CLEFC or sold or distributed by an exhibitor during an event.

Factory-Certified, Pre-Owned Vehicles

The Seattle International Auto Show allows auto manufacturers to display one pre-owned vehicle per exhibit. For example, General Motors Corporation would be allowed to have one pre-owned vehicle in each of their franchise exhibits, such as Buick, Cadillac, Chevrolet, etc. Displayed pre-owned vehicles must be in excellent condition, be unlocked for the public to inspect and have a price or range of prices posted on the vehicle. Additionally, labeling should include terms of what a buyer can expect to get when the vehicle is purchased, i.e. warranty information, etc.

Advertising and Literature Policy

Manufacturer Exhibits:
In manufacturer exhibits, only literature produced by the manufacturer for the express purpose of informing the public about the product is acceptable for use at the Show. Identification of a dealership on brochures is acceptable, (i.e., a dealer name stamped in a space provided for dealership identification); however, the Show strictly prohibits advertising or the distribution of literature that is destructive or counterproductive to attendance at the Show, (i.e., special sale/prices at XYZ Motors).

Non-Manufacturer Exhibits:
Exhibitors shall not engage in advertising that is destructive or counterproductive to the attendance of the Show.

Promoting at the Show

Exhibitors may only promote within the confines of their exhibit space. Selling or promoting, including the distribution of literature, is strictly prohibited in the aisles, external concourses, fire lanes, and parking lots and garages.

Fire Regulations

Exhibitors must comply with all federal, state, and local fire codes that apply to places of public assembly. All curtains, buntings, draping, after-hours product coverings, etc. of any kind must be flameproof. Fire department regulations prohibit the storage of products, literature or any other flammable items behind draperies or in front of doorways.

Under NO circumstances may displays, staging walls, turntables, signs, or display vehicles be placed in front of any fire or public entrance or exit doors. Special care should also be taken not to block or obstruct any fire hose or fire extinguisher cabinets, fire pull boxes or strobe lights.

Open flames are prohibited in the CenturyLink Field Event Center (CLFEC) unless a permit from the Seattle Fire Department has been obtained. Application for permits may be made at the Seattle Fire Department, 220 Third Avenue S., Seattle WA 98104, telephone (206) 386-1331.

No Smoking Policy

Smoking is not allowed inside the CLFEC or within 25 feet of any door, window or air intake, in accordance with Washington State law.

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Move-In and Set-Up Information

Manufacturer Exhibit Truck Move-In

All Manufacturer exhibit transport trucks should report to the marshaling area, Point A, a minimum of 2 hours prior to their scheduled move-in time shown on the schedule below, but no earlier than 10:00 p.m. on Sunday, October 13, 2013. Please see the Move-in Route Map. The address of the Truck Marshalling Yard is 700 Occidental Avenue S, Seattle, WA 98104. Click here to download Exhibit Truck Marshalling Yard Driving Directions. All trucks carrying exhibit properties are required to check-in at this point. GES will provide drivers with staging information after they check in.

Monday, October 14, 2013 is the only day that manufacturer exhibit trucks may enter the building. Any manufacturer exhibits that arrive thereafter must be unloaded at the CLFEC’s loading area and forklifts must be used to deliver freight. For late arrival contact Greg Casey at GES, 206-423-6390 or at gcasey@ges.com.

Labor should be ordered in accordance with your display move-in schedule. All crates must be emptied prior to 6:00 p.m. on Tuesday, October 15 so GES can remove them before daybreak on Wednesday, November 14th. If you have questions, contact Greg Casey at gcasey@ges.com.

At no time should manufacturer exhibitors remove the plastic installed to protect the carpet until all the exhibit vehicles are in place and detailed. Once the vehicles are in place and detailed, the exhibitor may remove the plastic and place it in the public aisle for the show cleanup crew to pick up.

*All plastic must be removed from carpeting and placed in the aisle for pick up no later than midnight, Tuesday, October 15.

All exhibit areas must be “show-ready” by noon on Wednesday, October 16.

Manufacturer Exhibit Truck Move-In Schedule

Following is the preliminary manufacturer exhibit move-in schedule for Monday, October 14, 2013 provided by GES. Factories will be notified directly by GES should there be any revisions to this schedule.

Name Grid Number Time

Acura
Audi
AutoTrader.com
BMW
Buick
Cadillac
Chevrolet
Chrysler
Dodge
Fiat
Ford
GMC
Honda
Hyundai
Jeep
Kia
Lexus
Lincoln
Mazda
Mercedes-Benz
Mini
Nissan
Ram
Scion
Subaru
Toyota
Volkswagen
Volvo

W-5
W-12
B-1
W-3
W-14
W-14
W-14
E-9
E-11
E-10
W-9
W-14
W-7
W-8
E-8
E-4
W-11
W-10
W-13
C-10
E-3
E-1
E-12
E-5
E-6
W-6
W-4
C-8

11 a.m. & 4:30 p.m.
7:30 a.m.
7:00 a.m.
10:00 a.m.
7:30 a.m.
7:30 a.m.
7:30 a.m.
7:30 a.m.
7:30 a.m.
7:30 a.m.
2:00 p.m.
7:30 a.m.
10:00 a.m.
7:30 a.m.
7:30 a.m.
1:30 p.m.
10:00 a.m.
11:00 a.m.
9:00 a.m.
1 p.m. (Cars on Tuesday)
11:00 a.m.
2:30 p.m.
7:30 a.m.
9:00 a.m.
10:00 a.m.
4:00 p.m.
8:30 a.m.
1 p.m. (Cars on Tuesday)

The following Concourse Level manufacturer exhibits will move in on Monday afternoon, October 14, 2013 after 4:00 p.m. or on Tuesday, October 15 from 8:00 a.m. through 5:00 p.m.

Name Grid Number

Aston Martin/Lotus
Bentley
Jaguar
Lamborghini
Land Rover
Tesla
Mercedes Benz
Porsche
Rolls-Royce
Smart
State Farm
Volvo

C-12
C-3
C-4
C-1
C-5
C-13
C-10
C-11
C-2
C-7
C-6
C-8







moves in 1 p.m. on Monday, cars Tuesday




moves in 1 p.m. on Monday, cars Tuesday

The following displays will move in on Tuesday, October 15, 2013:

Name Grid Number

BECU
Infiniti
Ferrari/Maserati
State Farm – Main Floor Grid Number

B-2
E-2
E-7
B-4

8:00 a.m.
4:00 p.m.
4:00 p.m.
8:00 a.m.

The following exhibits will move in the North Hall beginning 4:00 p.m. Monday, October 14, 2013 and from 8:00 a.m. through 8:00 p.m. on Tuesday, October 15 via its own private roll-up door located on the south side of the North Hall.

Name Grid Number

Griot’s Garage
LeMay Museum
Pacific Raceways

N-3
N-1-2-4
N-6

Check-in Location for “Display Vehicle” Transporters and “Ride and Drive” Vehicles

All Manufacturer vehicle transport trucks carrying vehicles to be displayed in exhibits or vehicles being used for Ride and Drives are required to report to the Safeco Parking Pavilion, Point B, which is the Seattle Auto Show’s Auto Transportation Receiving and Fuel Check Center. Point B is open Monday and Tuesday, October 14 and 15 between 8 a.m. until 8 p.m. however; it is recommended that you have your drivers arrive any time after Noon on Monday. Please see the Move-in Route Map. The address of the Safeco Parking Pavilion is 1516 1st Avenue South, Seattle, WA 98104. At Point B all before mentioned vehicles will be unloaded, checked for fuel levels, given building entry credentials, and directions to pre-show staging areas for exhibit display vehicles and Ride and Drive vehicles. See Vehicle Move-In Fuel Regulations below for additional information on allowable fuel levels for vehicles being delivered for use in manufacturer exhibits.

Move-in Route Map

Download the Move-in Route Map

Non-Manufacturer Display Move-in Information except North Hall

Concourse Level

Concourse level non-manufacturer (booth) exhibitors should proceed directly to the second floor of the CLFEC Parking Garage on Tuesday, October 15. (Please see the Move-in Route Map.) Auto Show personnel will direct you to the staging area in the garage. (Note: exhibitors planning to include a vehicle in their display area must comply with instructions in the Vehicle Move-In Fuel Regulations below, prior to entering the CLFEC Parking Garage.) Exhibitors must pick up their Show Credentials in the Show Office prior to moving display materials into the building. Access to the Show Office is via the south end of the second level of the CLFEC Garage.

IMPORTANT: The maximum allowable vehicle height in the parking garage where Concourse Level exhibitors will be unloading displays is 8 foot, 6 inches. Delivery trucks and vans taller than 8 foot, 6 inches will not fit. The maximum height of entry door between the parking garage and the concourse Level is 9 feet. Ceiling height on the Concourse Level is 13, except along the north wall where the ceiling height is 10 feet. Please plan ahead to be sure your display delivery vehicle and contents do not exceed 8 feet, 6 inches in height. If your vehicle does exceed 8 feet, 6 inches in height, pleae call Linda Halverson or Jim Hammond at 206-542-3551 no less than one-week prior to your move-in date for special move-in instructions.

East and West Halls

All East and West Hall non-manufacturer exhibit move-in for the West and East Halls will not be until the late afternoon of Tuesday, October 15. Approximately three weeks prior to the Show you will receive an email from Show management giving you specific move-in information concerning access to your exhibit booth and the time you should plan on arriving at the CLFEC.

If you plan to include a vehicle in your non-manufacturer exhibit you must take the vehicle to the Point B, the Safeco Parking Pavilion, which is the Show’s Auto Transporter Receiving-Fuel Check Station before entering the CLFEC facility or parking garage on Tuesday, October 15. (Please see the Move-in Route Map.) Any vehicle that has not passed the fuel inspection will not be admitted to the CenturyLink Field Event Center.

North Hall (Lemay Museum)

North Hall exhibitors should proceed directly to the North Hall via the south roll up door on Occidental Avenue S (please see the Move-in Route Map.) Do not arrive any sooner than your assigned move-in time listed in this document’s Move-In Information table. Exhibitors must pick up their Show Credentials in the Show Office prior to moving display materials into the building. Access to the Show Office is via the south end of the second level of the CLFEC Garage.

Vehicle Move-In Fuel Regulations

All manufacturer display vehicles, unless otherwise stated below, must be delivered to Point B, the Safeco Parking Pavilion, the Show’s Auto Transporter Receiving-Fuel Check for unloading and fuel level inspection, on Monday, October 14 or Tuesday, October 15, from 8:00 a.m. to 8:00 p.m. daily. (See Move-in Route Map for location.) GPS address for Point B is 1516 1st Avenue S, Seattle, WA 98104.

Vehicle Fuel Inspection Information for Exhibit Halls, Concourse and Ride and Drives :

Vehicle Fuel Inspection for East Hall, West Hall and Concourse

All display vehicles, including diesel, must be checked at Point B, the Auto Transporter Receiving-Fuel Check Station at the Safeco Parking Pavilion to be certain that they contain LESS THAN ¼ TANK OF FUEL or, in the case of large fuel tanks, LESS THAN 5 GALLONS. (Move-in Route Map for location.) If the fuel level exceeds the maximum allowed, the vehicle will not be permitted to enter the building. Following fuel inspection, display vehicles must be moved to the CenturyLink Field Event Center parking garage for staging. Auto Show staff will give display vehicle drivers 1) directions to the garage staging area, and 2) a compliance pass to get into the staging garage and later into their exhibit space.

Vehicle Fuel Inspection North Hall (LeMay)

All display vehicles, including diesel, must be checked for fuel levels. There will be a fuel level inspector assigned specifically to the North Hall roll up door to check vehicles for fuel compliance. All vehicles must have LESS THAN ¼ TANK OF FUEL or, in the case of large fuel tanks, LESS THAN 5 GALLONS.) If the fuel level exceeds the maximum allowed, the vehicle will not be permitted to enter the building.

Vehicle Inspection for Ride and Drive Vehicles

There are no fuel regulations for Ride and Drive vehicles. Once Ride and Drive vehicles are unloaded at Point B, the Safeco Parking Pavilion, Auto Show staff will give vehicle drivers special Ride and Drive parking permits that will allow them to enter the Show’s vehicle staging garage, and later to set up in their designated Ride and Drive area.

Vehicle Inspection for Electric Vehicles

Electric vehicles are defined as “totally electric”, with no supplemental fuel system or tank to run the engine or any other system in the vehicle. If such fuel conditions exist, the vehicle must comply with fuel regulations specified in the Vehicle Move-in Instructions. Fully electric vehicles are not required to go through the fuel check station; however, once the vehicles are place in the exhibit, their batteries must be disabled.

Manufacturer Display Vehicle Move-in:

East and West Exhibit Halls

Move-in of display vehicles into the exhibit halls will take place on Tuesday, October 15 after 4 p.m., or earlier, as accessibility to exhibit space is possible. There is no set move-in schedule by manufacturer. All vehicles must be in the building by Tuesday evening. Early move in of vehicles is possible in some cases, particularly for turntables, if there is a clear path to reach the exhibit area and permission has been granted by the show manager. Please note that early vehicle move in is at the manufacturer’s risk. Show management discourages early move in because of existing liabilities such as collision with forklifts that are removing empty crates.

Concourse Level

Move-in for exhibit vehicles for the Concourse level between 8 a.m. and 5 p.m. on Tuesday, October 15.

Batteries, Fuel Caps and Converters: Once display vehicles have been positioned in the display area the fire department requires exhibitors to disconnect and tape the ends of the battery cables with UL-approved plastic electrical tape, and tape all non-locking fuel caps. If the fuel cap door must be unlocked from inside the vehicle, then a locking fuel cap is not necessary, but the standard inside fuel cap must be taped. Vehicles using AC/DC converters must have the security system fuse disconnected to prevent the public from setting off the vehicle alarm.

Fully electric vehicles are not required to go through the fuel check station; however, once the vehicles are place in the exhibit, their batteries must be disabled.

Key Check-In: The Seattle Fire Department requires that the keys for all show vehicles be held in a secure cabinet in the Show Office during all non-show hours in case of an emergency that would require the fire department to remove a vehicle from the building. Information regarding this collection process will be distributed to each display area containing vehicles during move-in.

Fire Department Inspection: At 8:00 a.m. on Wednesday, October 14, all display vehicles must be unlocked and have their hood open and ready for a fire department compliance inspection. The inspectors will be checking to be sure each vehicle has been prepared, as specified above. The Show cannot open until every vehicle has been inspected so it is critical that you comply with all vehicle regulations and be ready for inspection no later than 8:00 a.m. on the day of show opening. A fire marshal will be on duty throughout all public hours of the Show and will be doing constant checks to see the above regulations are enforced.

Non-Manufacturer Display Vehicle Delivery and Move-in: If you plan to include a vehicle in your non-manufacturer exhibit you must take the vehicle to the Auto Transporter Receiving-Fuel Check Station before entering the CLFEC facility or parking garage on Tuesday, October 15. (Please see the Move-in Route Map.) Any vehicle that has not passed the fuel inspection will not be admitted to the CenturyLink Field Event Center. Vehicles going to displays on the Concourse Level may proceed directly to the second level of the parking garage after completing the fuel inspection. All vehicles in Concourse Level exhibits must be in place by 5:00 p.m. on Tuesday, October 15

Vehicle and Exhibit Properties Set- Back

Manufacturer Exhibits: The Seattle Fire Marshal has determined exhibit and vehicle setbacks. These requirements call for a two-foot (2’) setback for exhibit areas that adjoin an aisle and a two-foot (2’) set-back for those sides of exhibit areas that adjoin other exhibit spaces. If an exhibitor does not conform to these setback requirements, the Fire Marshal has the authority to require the exhibitor to move the exhibit or vehicles to meet specifications. No furniture, platforms, turntables, or any other exhibit items may be placed in front of fire emergency doors. Displays cannot be erected in any manner that would prevent the public from direct access through such doors in the event of a fire or emergency. If an exit door is located in a display, the exhibitor is required to provide unobstructed access between the main aisle and the door.

Non-Manufacturer Exhibits: All exhibit properties must be contained within the allotted exhibit space and not protrude into aisles or another exhibitor’s space.

Building Access and Security

For building security purposes, it is important that all exhibitors wear their Show Credentials at all times when in the building. Personnel will not be permitted to enter or work in the building without Auto Show Credentials. Auto Show Credentials must be picked up in the Show Office as soon as you arrive on site for move-in. Manufacturer set-up personnel arriving prior to 8:00 a.m. on Monday, November must enter via the loading dock on the northeast corner of the building and obtain temporary credentials from the CLFEC security office. You will be required to show identification and proof of your employment by your manufacturer or manufacturer-appointed contractor. Temporary credentials must be exchanged for Auto Show credentials in the Show Office as soon as possible after 8:00 a.m. on Monday, October 14.

Sales personnel working the show will not be issued credentials. Dealership issued blue cards or the employee’s dealership Proof of Insurance shall serve as credentials. Sales personnel can access the Show one-hour prior to Show opening through he Show Office, located on the second floor of the CLFEC parking facility, or through the Show Exhibitor’s Entrance on Occidental Avenue South.

Aisle Carpeting

GES will begin installing aisle carpet at 6 a.m., Wednesday, October 14.

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Move-Out Information

Vehicle Move-Out

All Main Floor Vehicle Move-Out begins Sunday, October 20, at approximately 5:30 p.m., or as soon as the public has left the building. GES will begin removing aisle carpet at approximately 5:20 p.m. After they are through, vehicle move-out will begin. All display vehicles must be moved out of the building Sunday evening. They may be parked on the secured third floor of the CLFEC parking garage if they are not going to be driven back to a dealership or loaded onto a transport that evening. Vehicle transport drivers arriving to pick up vehicles on Sunday, October 20-21, should park in the Auto Transporter Receiving-Fuel Check area (See Move-in Route Map for location.). More specific move-out instructions will be distributed to each manufacturer on Sunday, October 20.

Concourse Level Vehicle Move-Out: Vehicles in displays on the Concourse Level will be able to move out of the building via the north roll-up door as soon as the public is out of the building, at approximately 5:30 p.m. on Sunday, October 20. All vehicles must be removed from the Concourse Level on Sunday evening. More specific instructions will be given to exhibitors on Sunday, October 20.

North Hall Move Out (LeMay)
Vehicles in displays in the North Hall will be able to bring transporters directly up to the North Hall roll up door to load display vehicles. The roll up door will be opened as soon as the public is out of the building, at approximately 5:30 p.m. on Sunday, October 20. All vehicles must be removed from the Concourse Level on Sunday evening. More specific instructions will be given to exhibitors on Sunday, October 20.

Display Move-Out

Instructions for Display Truck Drivers: All display trucks arriving for move-out on Sunday, October 20, should report to the GES marshalling yard in the north stadium parking lot on S. King Street. (GES will provide move-out instructions.) Trucks will be dispatched to the CLFEC by GES as displays are ready for loading or to other supplementary holding locations.

Manufacturer Display and Corporate Sponsor Exhibit Move-Out: Manufacturers and Corporate Sponsors may begin dismantling their exhibits as soon as the public is out of the building around 5:30 p.m. on Sunday evening. Crews may work all night. Display workers must wear their Auto Show Credentials at all times during move-out from Sunday evening through Tuesday. Check with the GES drayage desk for your specific move-out time. Any time extension requested, beyond Monday, must be approved by the GES foreman on duty.

Non-Manufacturer (accessory and aftermarket) Display Move-Out: All products and equipment must be removed between the hours of 5:30 p.m. and 8 p.m. on Sunday, October 20. Management is not responsible for the safety of items left in exhibit areas on Sunday night. If you are unable to remove all display materials on Sunday evening, you must check with Show Management to make arrangements to re-enter the CLFEC and remove all materials before noon on Monday. Under NO circumstances may an exhibit be dismantled or removed prior to 5:00 p.m. on Sunday, October 20, or left in the building past noon on Monday, October 21. More specific move-out instructions will be distributed to each exhibit on Sunday, October 20.

Literature and Product Removal

Exhibitors must remove all literature and products from the building when the Show closes. This is the responsibility of the individual exhibitor.

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Show Services Information

Exhibitor Services Included in Manufacturer Space Rental

Manufacturer exhibit space rental does not include any other services. All services are offered individually and are available through GES or other identified vendors, below. The facility removes trash during event hours and after hours, provided containers and empty literature boxes are set along main public aisles.

Exhibitor Services Included in Non-Manufacturer (Booth) Space Rental

The following items and services are included in the space rental charge for each non-manufacturer exhibit space on the Concourse Level.

  1. One (1) 5 amp outlet
  2. Fabric back wall – 8’ high
  3. Fabric side walls – 36” high
  4. Blue carpeting
  5. Overhead lighting (if applicable)

Audio Visual Services

Contact William Pounds at AVMS – 206/694-4444 or wpounds@avms.com

Detailing Services

For detailing services contact:

  • Cosmetic Car Care
    • Phone: 800/241-0531
    • Download form in Order Forms section of this Manual
  • NDI Group
  • Professional Detailers
    • Phone 949/460-0314
    • Download form in Order Forms section of this manual.

Electrical Services

Show management is obligated by its contract with the CenturyLink Field Event Center to use event center management’s selected electrical contractor (Edlen Electrical Exhibition Services) for show electrical services.

Urgent Notice: 24-Hour Power

In cooperation with CenturyLink Field Event Center, Edlen Exhibition Services has adopted “Green” policies in respect to both trade shows and exhibits . Edlen is required by CLFEC to turn off all exhibit hall power 30 minutes after the show closes each day and turn it back on 30 minutes before show opens. Exhibitor participation is appreciated in turning off the power in your exhibit at the close of each day. Power will be cut off to your booth unless you order 24‐hour power. Edlen recommends that exhibitors shut off power to any devices in their exhibit at show closing, especially computers.

If you require your power to be left on 24 hours a day, please be sure to mark this on the order form. If you have already placed your order with Edlen, you may send in a revised order to include 24-hour power to your order. Please note that power is left on during Show move‐in to allow for both early morning and late night booth work.

If you have any questions or concerns please feel free to contact our offices at 206‐781‐2411, by FAX at 206‐781‐2270 or by email to Seattle@edlen.com so that we may assist you.

Manufacturer Exhibits

All electrical plans and orders for electrical service must be sent to Edlen Electrical Exhibition Services at the address listed below no later than September 15, 2013. You may download forms from Edlen and submit them. To download forms (there are two – labor and rates) please go to Order Forms for a direct link to Edlen. Please note the deadline date for the advanced payment discount rate.

ATTN: Nora Lee
Edlen Electrical
5931 Fourth Avenue South
Seattle, WA 98108
(206) 781-2411 or nlee@edlen.com

Non-Manufacturer Exhibits

Edlen Electrical will install one 5 amp outlet in each booth exhibit on the Concourse Level prior to booth move-in at no cost to the booth exhibitor. If additional electrical power is needed by an exhibitor, an electrical service order form must be completed and returned directly to Edlen Electrical prior to September 15, 2013. The cost of the additional electrical service will be the responsibility of the exhibitor. (See the Order Forms section of this manual for a direct link to Edlen.) Please note the deadline date for the advanced payment discount rate. Any questions regarding electrical power should be directed to Nora Lee at Edlen at nlee@edlen.com.

All electrical equipment used in the Show must be Underwriter Laboratory approved. No show-provided electrical equipment, (i.e., extension cords, electrical distribution panels, spotlights, etc.), may be removed from the facility by an exhibitor.

Floral Service

City Garden Services is the official floral provider for the Seattle Auto Show. For information please e-mail Todd Paul at toddapaul@gmail.com or see the floral order form in the Order Forms section of this manual.

Food Service Discount for Exhibitors

Exhibitors will receive a 10% discount at concession stands during show hours by presenting their exhibitor credentials at the time of purchase.

Forklift Services

Forklift service will be available through GES with the cost charged to the Exhibitor. See the GES contact information in the Order Forms section of this manual.

Freight Deliveries

The CLFEC will not accept advance shipments of freight or materials prior to Monday, October 14h.

All shipments delivered to the CenturyLink Field Event Center must:

  • Clearly identify the name of the exhibit the shipment is being shipped to, and be directed to the attention of GES.
  • GES and the Show Office will not accept C.O.D. deliveries.
  • To ship directly to the CenturyLink Field Event Center, use the following address:
    • CenturyLink Field Event Center, Seattle Auto Show, YOUR EXHIBIT NAME, C/O GES, 1000 Occidental Street South, Seattle, WA 98134.
  • All freight scheduled to arrive prior to the Show MUST be delivered to the GES warehouse at 4060 Lind Avenue SW, Renton, WA 98057 and must arrive between Wednesday, September 11 and Wednesday, October 9, 2013.

If you have any questions, please contact Greg Casey at gcasey@ges.com.

Furnishings and Accessories

All booth and display equipment for the Show will be handled by GES, the official show general contractor. Please go to the Order Forms section of this manual for GES contact information.

Literature Storage

All literature and surplus product must be stored within an exhibitor’s display space. Fire department regulations prohibit the storage of literature or any other flammable items behind draperies or in front of doorways. Arrangement for storage of large quantities of literature or products must be made with GES.

Security

The CLFEC provides 24-hour security service on all show floors, during all show dates. This service is for the overall safety and security of the Show and its participants. If your display contains small items of particular value it is recommended that you secure them overnight.

If you wish to arrange special security for your display you may contact building security management (First & Goal) at 206/381-7510. They will bill you directly for the additional service. If you want to hire off-duty Seattle or King County police officers, please contact Linda Halverson at 206-542-3551 for contact information.

For security purposes, all personnel working in the CLFEC during move-in, move-out and on all show dates must wear their Show Credentials at all times. Please see the Admission, Show Credentials section in this manual for instructions on obtaining Show Credentials.

Telephone, Fax and Internet Services

Telecommunications service is provided by AC&C WBL Services. Please go to www.wblservices.com to order phone service, Internet access service, etc. Please note the advanced order discount rate of October 1, 2013. During the event, calls received in the Auto Show Office for your display will be referred to your private display telephone number if one was ordered. The Show Office does not have sufficient staff to act as a message center for show exhibitors. Messages will only be taken in case of emergency.

Wi-Fi Services Provided at NO COST

W-Fi Services will be provided by the Seattle Auto Show management at NO cost to the exhibitors. This does NOT include other Internet connections you may need for your exhibit. You will need to order these services and pay for them through AC&C WBL Services. Please go www.wblservices.com to order Internet access services. Please note the advanced order discount rate of October 1, 2013. Wireless Internet may be limited in certain locations in the CLFEC.

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Admission, Show Credentials, Guest Passes and Parking

Public Admission Prices

Adults (13 and over) :
Seniors (62 and over) :
Children (12 and under when accompanied by an adult) :

$13.00
$11.00*
Free

* NOTE: Available only at CLFEC ticket window. ID required.

Reduced Price Guest Admission Tickets

The Seattle Auto Show makes reduced-price guest admission tickets available to our exhibitors. Guest admission tickets are $10.00 each and are to be used for a one-time entry for customers, friends, family members, and others NOT working at the Show. Please order reduced-price guest admission tickets by using the form found in the Order Forms section of this manual. Orders must be received by the Seattle Auto Show with payment in full by September 12, 2013. Guest admission tickets ordered in advance will be mailed two weeks prior to the Show. Exhibitors may also purchase reduced-price guest admission tickets in the Show Office during all show hours.

Booth (Non-Manufacturer) Exhibitor Credentials

Each Non-Manufacturer (booth) Exhibitor is provided with Exhibitor Badges for their employees who will be working at the show. If you have any questions about your employees assisting in your booth, please contact Linda Halverson, linda@psada.com. Exhibitor badges are to be picked up in the Show Office during move-in and must be worn during move-in, move-out and for access via any show entrance during show hours.

Dealership Employee Entrance Procedure

There are NO SHOW CREDENTIALS provided to dealership employees. Dealership employees may use any entrance by showing their BLUE Dealership Identification Card or proof of insurance issued by the dealership. Employees without the above identification must report to the Show Office.

Guests in the company of dealership employees (including family members and friends) may purchase a reduced-price guest admission ticket for $10.00 in the Show Office during all show hours. Dealers may order reduced-price guest passes in advance by using the Guest Pass Order Form in the Order Forms section of this manual.

Factory Representative and Detailer Credentials

Show Management provides Show Credentials to factory and exhibit house representatives and detailers working for outside detail companies. Show Credentials should be picked up at the Show Office during move-in and must be worn for admittance to the CLFEC during move-in, move-out and on all show dates. Workers arriving prior to 8:00 a.m. on Monday, October 14 when the Show Office opens should enter via the loading dock on the northeast corner of the building and pick up temporary credentials from the CLFEC security office. You will be required to show identification and proof of your employment by your manufacturer or manufacturer-appointed contractor. For details, please see Building Access and Security in the Move-in and Set-up Information section of this manual.

Narrator/Product Specialist Credentials

Show Management provides Show Credentials and a packet of show materials to each narrator/product specialist working at the Show, both inside the exhibits and outside at the Ride and Drive locations. Please report to the Show Office during move-in on Monday or Tuesday, October 14th and 15th or to the West Hall Occidental Street Exhibitor’s Entrance or Show Office on Wednesday, October 16 prior to show hours, where you will be asked to sign for your credentials and packet. Access via any entrance during show hours is possible with Show Credentials.

Parking

The CenturyLink Field Event Center includes a multi-level parking garage that is very convenient for show exhibitors. Parking is available on a daily basis, payable as you enter the garage, or exhibitors may purchase full-show parking permits that allow unlimited in-and-out privileges on all event days. A permit order form with pricing information is located in the Order Forms section of this manual. To order PARKING by credit card, please call Show Office (206) 542-3551. NOTE: Overnight parking is not allowed in the CLFEC parking garage or north parking lot.

Important: The maximum allowable vehicle height in the parking garage is 8 feet, 6 inches. Please plan ahead to be sure your vehicles do not exceed the height limit.

Semi Trucks: There will be no parking of semi trucks allowed on site during the Show or during move-in once display materials or vehicles have been unloaded.

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Show Advertising and Publicity

Advertising and Publicity

Over one million dollars in advertising and publicity is generated for the Seattle International Auto Show. The extensive market reach includes Washington State, Northern Idaho, Western Montana, Central and Southern Alaska and British Columbia. The Show is promoted by TV, radio, Internet, Facebook, Twitter, Apps, blogs and special automotive sections in nine metropolitan newspapers located in major cities throughout Western Washington. It is also heavily publicized in major regional magazines, and by dozens of special program features produced by popular regional and national radio, television and newspaper personalities. Additionally, the Show’s Internet site (www.seattleautoshow.com) reaches nearly 4 million show enthusiasts. It will be IMPOSSIBLE not to know the Auto Show is in town.

Publicity for 2014 Vehicles

Immediate publicity for your 2014 lineup! Please e-mail Seattle Auto Show Director of Communications, Craig Chastain, with information and images of all of your 2014 models that are 1) now on sale, and/or 2) scheduled to be on sale. We will promote these models immediately on our show website, www.seattleautoshow.com, in advance of our show.

Craig Chastain, Director of Communications
Seattle International Auto Show
Cell 206-499-7476
craig@psada.com

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Ride and Drives

General Information, Rules and Regulations and Fees

Ride and Drive Locations

  • Ride and Drives are staged on the 2nd floor of the CenturyLink Field Event Center (CLFEC) parking garage using existing parking spaces.
  • Entire sections can be blocked off for individual manufacturers.
  • The parking garage is directly connected to the CLFEC with the Seattle Auto Show’s Main Concourse Show Entrance at the southwest corner of the 2nd floor.
  • The location is totally out of the weather elements and quickly and easily accessible form the Show floor.
  • The majority of the Ride and Drive area is surrounded by half walls that are open to the outside, so there is natural light during daylight hours. There is limited overhead lightning.
  • Electrical services are necessary because all power needs to be brought in from the CLFEC.

Fees – Flat fee plus cost per parking space used

  • The Seattle Auto Show charges a flat $7,500 fee for staging a Ride and Drive regardless of the number of vehicles in the Ride and Drive.
  • CLFEC charges a flat fee of $39 per day per vehicle parking space used. Set up days are included in the daily charge. Typically, manufacturers use two spaces per vehicle plus additional spaces for collateral exhibit material.
  • There is no charge for move-out providing vehicles are removed the following day after the Show ends.
  • Show Management calculates total Ride and Drive costs for manufacturers inclusive of Show’s $7,500 flat fee plus the rental of the parking spaces from the CLFEC based on the number of cars times the number of spaces used times the number of days occupied.
  • Show Management invoices manufacturers prior to event.
  • Show Management lays out entire Ride and Drive for manufacturer. See details below.

Download Ride and Drive floorplan
Download Entire Ride and Drive Information and Fees Packet

Exit and Return Routes for Ride and Drive

The Ride and Drive facility has its own entrance and exit out of the CLFEC, so you will never be caught in arriving or departing event traffic. Exiting and returning to the Ride and Drive area for test drives is very easy. Exit and return down your own exclusive ramp drops you right onto or returns you from city streets. Convenient! Uncomplicated! Quick!

Suggested Test Drive Routes

Show management can provide you one and two mile routes through the city. Mapquest Seattle and follow this suggested route: Exit the parking facility emptying onto Royal Brougham Way S (between 4th Avenue S and Occidental Street S), cross Occidental Street and go one block to 1st Avenue. Turn right and follow 1st Avenue. Continue north about 1 mile and turn right on to University Street. Go one block and turn right on to 2nd Avenue. At S. Washington Street 2nd Avenue splits into 2nd Avenue S. and 2nd Avenue Extension. Make the sharp turn and stay on 2nd Avenue South which ends at the entrance to the CenturyLink Field North Parking Lot on King Street. Turn right on King Street. Go about 150 feet to Occidental Street. Turn left on Occidental Street. Go to the end of the street and turn left on to the Royal Brougham Way ramp. Go up the ramp. The entrance to the event center is midway up the ramp on the left.

Height Limitations

In the parking facility 9’4” is the maximum height clearance going down the large ramp to the street; 8’6” is the maximum height clearance entering the 2nd floor garage level via the Royal Brougham Way ramp. Once on the 2nd floor, ceiling heights are approximately 12 feet.

Staff Check-in

All Ride and Drive staff should check in at the Auto Show office to pick up their credentials. Show Management will provide all your Ride and Driver personnel and exhibit house personnel credentials at the Show Office. Credentials are needed at all times to enter the CenturyLink Field Event Center. Please advise your staff that they should dress “warmly” because it can be cold in Seattle in October.

Security

The parking garage is closed at night. The entrances have gates that come down. It would be hard to get a car out. However, there is NO security in the parking facility. If you would like to schedule security you can schedule it directly with Sgt. Fred Ibuki of the Seattle Police Department. We only use off duty police officers. Fred’s number is 206-684-8912. There is voice mail on this line because he is usually not at his desk. The best way to contact him is by email at Fred.Ibuki@seattle.gov.

Parking Permits

IPM, the parking vendor, will produce special parking permits for your Ride and Drive. They are the standard rear view mirror parking permit. They will be available at the Show Office when you arrive. These passes will allow your people to exit and enter the parking garage as frequently as necessary without any delay.

Liability Insurance

Manufacturer exhibitors shall provide Show Management with proof of insurance in the amount of $2,000,000 or more per occurrence, indemnifying, holding harmless, and naming as additional insured the Seattle Auto Show, the Lessor, First & Goal, Inc., IPM Parking and the Public Stadium Authority against any and all claims, liability and damages by any person arising in connection with Exhibitor's use of the space. Please fax Certificates of Liability to 206/542-7561, or e-mail to jim@psada.com

Delivery and Set Up of Exhibit Freight

Delivery of exhibit freight needs to be coordinated through GES, the show’s only contractor. Freight can be delivered directly to the GES facility in Renton, WA (4060 Lind Street, Renton, WA 98057) between Monday, September 11 and Wednesday, October 9, 2013 with GES transporting it to the exhibit site or the freight can be delivered directly to the CenturyLink Field Event Center by transport and unloaded by GES labor. If freight is delivered directly to the CenturyLink Field Event Center, freight must be delivered no later than the day prior to the event, but not before Monday, October 14th - the first day of Show move-in. If freight is scheduled to arrive after the Auto Show has opened to the public, freight must be received no later than 2 hours prior to the opening of the Event on that day. All labor must be contracted through GES. If you need forklifts, they are only provided by GES.

  • GES contact: Greg Casey gcasey@ges.com or 206-423-6390.
  • If there is a storage requirement for crates, GES can make necessary storage arrangements.
  • Dismantle is the reverse of assembly and move-in
  • Larger properties going to CenturyLink Field Event Center Parking facility need to be delivered by forklift. GES needs a three week notice so they can order the type of forklift permitted on the ramps and parking facility floors.
  • Electrical power needs to be arranged through Edlen Electrical, the facility’s exclusive contractor. There is NO power available in the parking facility, however, Edlen can bring power up from the event center below or provide a generator.
  • Edlen Electrical contact is Mark Galstaun - mgalstaun@edlen.com or 206-781-2411.

Attire of Exhibitors

The attire of all exhibitors should be in good taste and is subject to the approval of the Show Manager. Dress warm because it can be cold outside in Seattle in October.

Sound Equipment

Muted sound equipment incorporated into displays will be permitted. Such sound devices must be operated in a subdued manner so the volume is generally confined to the Exhibitor's own space. The volume must be controlled in a manner satisfactory to the Show Manager.

CenturyLink Field Event Center (CLFEC) Rules

The rules established by First & Goal, Inc., the Public Stadium Authority, and the Seattle Fire Department for the CLFEC must be observed. A complete set of rules may be obtained from the Show Manager. A partial listing of the rules includes:

  • No fastening may be driven into the walls or floor of the CLFEC.
  • Signage may not be taped to any facility surface, including walls, columns or floors.
  • No helium-filled balloons or balloons filled with a rising agent are allowed in the CLFEC.
  • No pressure-sensitive stickers may be handed out by Exhibitors.
  • No weapons or sharp implements may be brought into the CLFEC or distributed by exhibitors.
  • Exhibitors must have written permission from the CLFEC prior to selling any food items. Any food or beverage samples distributed by exhibitors must be very small (e.g. bite size).

Possession/Sale/Distribution of Weapons or Dangerous Implements

No outside weapons or sharp implements of any kind may be brought into the CLFEC or sold or distributed by a vendor during an event.

Exhibitor Staff

The Exhibitor is liable for all acts of its staff. Show Manager, the Lessor, First & Goal, Inc., and the Public Stadium Authority assume no liability.

Promoting at the Show

Exhibitors may only promote within the confines of their ride and drive area or in areas approved by the Show Manager. Selling or promoting, including the distribution of literature, is strictly prohibited in the fire lanes and in the CLFEC Parking Facility.

Open Flames

Open flames are prohibited in the CLFEC unless a permit from the Seattle Fire Department has been obtained. Application for permits may be made at the Seattle Fire Department, 220 Third Avenue S., Seattle WA 98104; telephone (206) 386-1450.

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Exhibitor Advertising Opportunity

The Seattle Times publishes the Official Seattle Auto Show Guide which is distributed to more than 1 million readers as an insert in The Seattle Times Sunday edition, published the Sunday immediately before the auto show opens. This attractive, full-color show publication is also distributed to all show attendees when they enter the show. The publication includes editorials, photographs of most of the show’s features and new models, as well as a full double-page, pull-out floorplan. Now you have an opportunity to place an advertisement in this important publication at specially priced auto show rates. For more information contact JoAnn Baker at The Seattle Times, 206-652-6272.

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Order Forms

Online Order Forms

Show ServicesProvider Contact Information

Show Contractor

GES – To order online labor, drayage services, furnishings, carpeting, installation services, etc., please click this link for the GES Exhibitor Services Manual: https://ordering.ges.com/061003150.

Or, if you prefer to download a printed version, download the complete Exhibitor Services Manual pdf www.ges.com.

If you have questions, please contact Greg Casey at gcasey@ges.com or call 206-423-6390.

Electrical Services

Edlen Electrical – www.edlen.com
Click on the above link to Edlen, then go to “online ordering” and follow directions. Order will not go through unless you hit SUBMIT ORDER at the end of the order form. Please note deadline dates. If you have questions, please contact Nora Lee at 206/781-2411 or nlee@edlen.com.

Telecommunication Services

Telecommunications service is provided by AC&C WBL Services. Please go to www.wblservices.com to order phone service, Internet access service, etc. Please note the advanced order discount rate of October 1, 2013. During the event, calls received in the Auto Show Office for your display will be referred to your private display telephone number if one was ordered. The Show Office does not have sufficient staff to act as a message center for show exhibitors. Messages will only be taken in case of emergency.

Mail-in Order Forms

Download order forms by clicking on the following and then mail the form with your payment to the address shown on the form:

Deadlines

Following is a summary of various Seattle Auto Show deadlines. For direct links to the websites for ordering services from GES and Edlen Electrical or to download Auto Show order forms, please click on the websites or forms shown above.

Deadline
At time of reservation
June 15, 2013
August 15, 2013
September 11 – Oct. 9, 2013
September 22, 2013
September 20, 2013
September 12, 2013
September 12, 2013
September 12, 2013
September 12, 2013
October 1, 2013
September 12, 2013
September 15, 2013
September 15, 2013

Service/Item
Booth Exhibit Space Deposit Due
Manufacturer Exhibit Space Deposit Due
Final Payment for Exhibit Space Due (all exhibitors)
Freight Delivery Window to GES prior to Show
Hotel Reservations for the Silver Cloud - Stadium
GES Services Discount Price Order Deadline
Reduced Price Guest Pass Orders to Seattle Auto Show
Booth Exhibitor Credential Orders to Seattle Auto Show
Full-Show Parking Pass Orders to Seattle Auto Show
Liability Insurance Policy to Seattle Auto Show
Telecommunications Advance Order Discount Deadline
Manufacturers’ Floor plans to Show Manager and GES via E-mail
Manufacturers’ Electrical Plans & Orders to Edlen
Booth Electrical Orders to Edlen for Over 5 amp Service

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Show Management

Jim Hammond
Show Manager
206/542-3551
jim@psada.com

Linda Halverson
Executive Assistant
Aftermarket Booth Reservations
206/542-3551
linda@psada.com