Exhibitor Information Main Page

This section of the website is for the exclusive use of automobile manufacturers, automobile manufacturer exhibit houses and other parties related to manufacturer exhibits at the Seattle International Auto Show.

In this section is all pertinent information relating to automobile manufacture participation in the Seattle International Auto Show. It includes all rules and regulations, all move-in and move-out procedures, move-in and move-out schedules, contacts for key auto show services and "downloadable forms" to order telecommunication services, floral services, detailing services, parking permits and guest passes. Please note that GES and Edlen Electrical services are available online here.

Any questions concerning the content of this information can be directed to Jim Hammond, Show Manager or Joyce Nichols, Executive Assistant, 206-542-3551.

Manufacturers:
Download the full Manufacturer's Manual

To order services:
Visit our place your order section

General show information

Show Dates
Wednesday, October 31, 2007 through Sunday, November 4, 2007

Show Hours
- Wednesday 12 noon to 6 p.m. (open to public). There will be a Charity Event in the building from 7-10 p.m. on Wednesday, October 31. Factory exhibit staffing is optional during that event.
- Thurs. & Fri. 12 noon to 10 p.m.
- Saturday 10 a.m. to 10 p.m.
- Sunday 10 a.m. to 7 p.m.

Show Location
Qwest Field Event Center
1000 Occidental Avenue South
Seattle, WA 98134

Admission
Adults - $11.00, Children 12 and Under Free

Factory Exhibit Rates
$3.30 per square foot

Factory Move-In/Move-Out
Move-In: October 29-30, 2007
Move-Out: November 5-6, 2007

Contract Deadline
June 29, 2007 – Contract and Deposit Due
August 31, 2007 – Final Payment Due

Show Size
450,000 first class, state-of-the-art, square feet

Demographics
Washington, Oregon, Idaho, Montana, Alaska and British Columbia

Show Office Information
The Show Office is located on the south end of the Concourse Level and is also accessible from the second level of the parking garage.

Auto Show Office Hours
Monday, October 29, 2007, 8 a.m. to 8 p.m.
Tuesday, October 30, 2007, 8 a.m. to 8 p.m.
Wednesday, October 31, 2007, 8 a.m. to 7 p.m.
Thursday, November 1, 2007, 11 a.m. to 10 p.m.
Friday, November 2, 2007, 11 a.m. to 10 p.m.
Saturday, November 3, 2007, 9 a.m. to 10 p.m.
Sunday, November 4, 2007, 9 a.m. to 9 p.m.

The Show Office telephone number is (206) 381-8000 and it will be in service beginning Monday, October 29, 2007, and continuing through Sunday, November 4, 2007. Please call the Seattle Auto Show offices at (206) 542-3551 for information outside the above listed dates.
NOTE: Copy and fax services are not available on-site.

Headquarters Hotel
The Westin Hotel
1900 Fifth Avenue
Seattle, WA 98101
(206) 728-1000
1-800-228-3000

Arrangements have been made with the Westin Hotel in downtown Seattle to serve as our official Auto Show Hotel. Special exhibitor rates start Sunday, prior to show move-in, and extend to the Tuesday after show move-out. Any other extensions should be made with the Westin Hotel. The hotel is located at 1900 Fifth Avenue. Reservations can be made by contacting The Westin directly at (206) 728-1000 or 1-800-228-3000. Please identify yourself as part of the Auto Show block.

Detailed information and room rates can be found on the Westin Hotel flyer in the Supplement Section of this kit.

Show Management has arranged for a coach to transport our show participants staying at the Westin Hotel and one other hotel that houses a significant number of our Auto Show participants to and from the Qwest Field Event Center (QFEC) at no charge. The departure times will be arranged to accommodate the schedules of the majority of our product specialists, narrators and factory representatives. Actual departure times will be provided to guests staying at The Westin and the other designated hotel.

First Night for Charity (By Purchased Admission Only)
Wednesday, October 31, 2007, 7:00 – 10:00 p.m.

Following the example of the Chicago Auto Show, the Seattle International Auto Show's First Night for Charity will be held on the main floor of the Auto Show. The Show will close to the general public at 6:00 p.m. on the opening day, Wednesday, October 31. First Night for Charity will begin at 7:00 p.m. as a private and exclusive showing for guests purchasing event tickets. Narrators and factory personnel are not required to be on premises during the event. Your presence is optional. If you prefer or are required to stay, each person will need their Seattle Auto Show credentials to enter the facility.
Local dealership personnel and detailers should not be scheduled to work during this event.
Further details regarding this event will be sent to factory personnel as we get closer to our show dates.
All proceeds from this event will benefit Junior Achievement of Washington.

Narrator/Product Specialist Lounge
A special lounge area will be available for narrators and product specialists with proper credentials. No dealership employees or booth exhibitors will be permitted to use this area. This lounge area is located at the south end of the Concourse Level near the Show Office and will be open one-half hour before and during all public show hours.

Exhibitors' Lounge
The Seattle Auto Show is making arrangements with our on-site caterer to provide an Exhibitors' Lounge with non-concession food available at reasonable rates. Please watch for additional information on this service as we approach our show dates.

Rules and regulations (part 1)

Exhibit Eligibility
The Auto Show is sponsored by the Puget Sound Automobile Dealers Association, whose voting members by right are eligible to participate. The only other categories of exhibitors who may participate are:
a. On the main floor - vehicle manufacturers, franchise retail vehicle dealers, financial institutions that provide vehicle financing, show-generated promotions, specialty cars and other management-selected displays as necessitated for proper space utilization. (Financial institution and specialty car exhibitors are subject to approval by the Show Management.)
b. On the Concourse Level - any eligible exhibitor listed in paragraph (a) above, concept cars, vehicle conversion companies, vehicle accessory companies, after-market auto product companies, insurers that provide vehicle insurance, vendors of household products and vendors of food products approved by concession contractor and packaged for off-premises consumption.

Insurance Requirements
Exhibitors shall provide Management with proof of insurance in the amount of $2,000,000 or more per occurrence, indemnifying, holding harmless, and naming as additional insured the Seattle Auto Show, the Lessor, First & Goal, Inc., and the Public Stadium Authority against any and all claims, liability and damages by any person arising in connection with Exhibitor's use of the space.

Disclaimer of Liability for Terrorist Acts/Threats
While the Seattle International Auto Show does provide a level of security, the Seattle International Auto Show hereby specifically disclaims any liability for personal injury, property damage, Auto Show disruption or Auto Show closure caused by a terrorist act or acts, or the threat thereof.

Licensing Requirements -City of Seattle
- Booth exhibitors are required to indicate on their Show Contract whether or not they have a City of Seattle Business License and provide the license number. Exhibitors whose business address is outside the City of Seattle are not required to purchase a license for the Show but must abide by the City's B&O tax provisions for show exhibitors as shown below. The Show pays an exhibitor's temporary license fee to the City for each booth participant from outside the Seattle area that does not already have a Seattle Business License.
- Dealerships participating in the Show are required to provide the Show with their City of Seattle Business License Number, if they have one. Dealerships whose business address is outside the City of Seattle are not required to purchase a license for the Show, but must abide by the City's B&O tax provisions for show exhibitors as shown below. The Show pays an exhibitor's temporary license fee to the City for each participating dealer from outside the Seattle area that does not already have a Seattle Business License.

Licensing Requirements - WA Dept. of Licensing Sub-Agency Permit
Dealerships participating in the Show are required to obtain a Washington, Department of Licensing, Sub-Agency Permit through Puget Sound Auto Dealers Association. Information regarding this process will be mailed directly to dealers participating in the Show. A Sub-Agency Permit must be kept on file in the Auto Show Office for each dealership with employees working at the Auto Show.

Seattle B&O Tax Requirements
All show participants (dealers and booth exhibitors) who do not have a current City of Seattle Business License must comply with the statute which states that any order or contract that generates taxable revenues equal to or greater than $50,000 will oblige the exhibitor to acquire a City of Seattle Business License and remit the business tax due.

Exhibits--Allocation, Size, Height and Signage
Space allocation and location is determined by the Show Manager. Show Management reserves the right to change the floor plan, if necessary. Exhibitors are responsible for the cost of their own signs, which must be in good taste and otherwise conform to the Show's rules. Exhibitors' signs MUST be placed in a location that will not interfere with a neighboring exhibit and may not be of such size and density that they will impede the free flow of traffic or become a visual barricade. The following rules also apply:
a. On the Main Floor, exhibitors will cooperate with adjoining displays and refrain from blocking access to and from a neighboring exhibitor and shall not unduly cut off the general view. For exhibit space that borders on a neighboring exhibitor, at least 50% visibility to the adjoining areas must be allowed. The exhibits, signs, and displays must be attractive on all sides. Ceiling heights vary within the QFEC and exhibitors should check with Show Management if displays approach the heights listed below:
East Hall: A maximum exhibit height of 20' 0".
West Hall: The majority of the West Hall has a ceiling height of 40'. However, in a few areas around the perimeter on the north, east and south sides of the hall, exhibit height is limited to 18' to allow for a 6" clearance beneath the sprinkler heads. Not all exhibits in these areas are affected and, in most cases, large displays can be positioned to accommodate the lower ceiling height.
North Hall: Ceiling height is 40'.
b. On the Concourse Level exhibits, signs and displays must be attractive on all sides. For exhibit space that borders on a neighboring exhibitor, at least 50% visibility to the adjoining areas must be allowed. Exhibits on this level have a height restriction of 13 feet, except for the north wall, which has a maximum height of 10 feet.
IMPORTANT: See critical height restrictions for vehicles delivering display materials to the Concourse Level under the "Parking" section of this manual.

 
 
see Rules and regulations (2) for the rest
of the rules appllying at the Seattle Auto Show

Rules and regulations (part 2)

... continued from Rules and regulations (1)

Exhibit Floor Plans
All factory exhibitors must provide a scale floor plan of their display to GES and Edlen Electrical by September 24, 2007 as follows:
- GES: Via e-mail to Brian Palmer at bpalmer@ges.com
- Edlen Electrical: Electrical plans via mail or FedEx to
Maddie Love, 5931 Fourth Ave S, Seattle, WA 98108

Exhibit Staffing
ALL exhibits must be staffed during ALL public show hours. However, please note that during the First Night for Charity event on Wednesday, October 31 from 7:00-10:00 p.m. staffing of manufacturer/factory displays is optional. Show management requests that local dealership employees NOT be scheduled to work during the Charity Event and that detailers prepare the display vehicles prior to the event, and return either after 10:00 p.m. that evening or prior to the show opening on Thursday, November 1.
Exhibit staff is responsible for maintaining their area in reasonable condition for public showing and cleaning up the exhibit area. (Janitor service is only provided only in the aisles and public areas.)
The exhibitor is liable for all acts of its staff. Neither the Show Management, the Lessor, First & Goal, Inc., nor the Public Stadium Authority assumes any liability in this regard.

Electrical Needs
Edlen staff will be available during move-in and all show hours to help with individual exhibitor needs. Electrical requirements must be paid for by the exhibitor and should be arranged for through Edlen Electrical. See page 17 for electrical plan deadline and ordering information.

Decorating and Carpeting
The official show decorator, GES, will be available during move-in to help with exhibitors' individual needs. GES provides exhibitors with a service catalog on a CD during August so that exhibitors may order services on-line at a discount prior to October 15, 2007. Decorations are at the exhibitors' discretion, but must be attractive and conform to Seattle Fire Department regulations that they be flameproof. It is mandatory that all main floor exhibits be totally carpeted or make use of alternative, attractive floor coverings at the exhibitor's expense.

Sound Equipment
Muted sound equipment incorporated in displays will be permitted. Such sound devices must be operated in a subdued manner so the volume is generally confined to the exhibitor's own space and not disturbing to neighboring exhibitors. The volume must be controlled in a manner satisfactory to the Show Manager.

Music at the Show
Due to ASCAP and BMI licensing restrictions, there cannot be any music played in any display at the Seattle Auto Show. Jingles and commercials produced by a manufacturer, which are the property of the manufacturer, can be used throughout the Show. Background music through the use of a television, radio, stereo, cassette tape, or laser disc cannot be used, as this is an infringement on the original copyright.

Qwest Field Event Center (QFEC) Rules
The rules established by First & Goal, Inc., the Public Stadium Authority and the Seattle Fire Department for the QFEC must be observed. A complete set of rules may be obtained from the Show Manager.
A partial listing of the rules includes:
a. No fastening may be driven into the walls or floor of the QFEC.
b. Signage may not be taped to any facility surface including walls, columns or floors.
c. No helium-filled balloons or balloons filled with a rising agent are allowed in the QFEC.
d. Exhibitors may not distribute pressure-sensitive stickers, chewing gum, popcorn, or candy on sticks.
e. No outside weapons or sharp implements of any kind may be brought into the QFEC or distributed by a vendor during an event.

Possession/Sale/Distribution of Weapons or Dangerous Implements
No outside weapons or sharp implements of any kind may be brought into the QFEC or sold or distributed by a vendor during an event.

Factory-Certified, Pre-Owned Vehicles
The Seattle International Auto Show allows auto manufacturers to display one pre-owned vehicle per exhibit. For example, General Motors Corporation would be allowed to have one pre-owned vehicle in each of their franchise exhibits, such as Pontiac, Buick, Cadillac, etc.
Displayed pre-owned vehicles must be in excellent condition, be unlocked for the public to inspect and have a price – or range of prices – posted on the vehicle. Additionally, labeling should include terms of what a buyer can expect to get when the vehicle is purchased, i.e. warranty information, etc.

Advertising and Literature
In manufacturer exhibits, only literature produced by the manufacturer for the express purpose of informing the public about the product is acceptable for use at the Show. Identification of a dealership on brochures is acceptable, (i.e., a dealer name stamped in a space provided for dealership identification); however, the Show strictly prohibits advertising or the distribution of literature that is destructive or counterproductive to attendance at the Show, (i.e., special sale/prices at XYZ Motors).

Promoting at the Show
Exhibitors may only promote within the confines of their display. Selling or promoting, including the distribution of literature, is strictly prohibited in the aisles, external concourses, fire lanes, and parking lots and garages.

Fire Regulations
Exhibitors must comply with all federal, state, and local fire codes that apply to places of public assembly. All curtains, buntings, draping, etc. of any kind must be flameproof.
Under NO circumstances may displays, staging walls, turntables, signs, or display vehicles be placed in front of any fire or public entrance or exit doors. Special care should also be taken not to block or obstruct any fire hose or fire extinguisher cabinets, fire pull boxes or strobe lights.
Open flames are prohibited in the QFEC unless a permit from the Seattle Fire Department has been obtained. Application for permits may be made at the Seattle Fire Department, 220 Third Avenue S., Seattle WA 98104, telephone (206) 386-1331.

No Smoking Policy
Smoking is not allowed inside the Qwest Field Event Center (QFEC) or within 25 feet of any door, window or air intake, in accordance with Washington State law.

Move-in and set-up information

Factory Display Move-In
Display trucks should report to the marshalling area a minimum of 2 hours prior to their scheduled move-in time shown on the schedule below, but no earlier than 10:00 p.m. on Sunday, October 28, 2007. GES will provide exhibitors with the location of and directions to the marshalling area. Drivers should look for the GES sign at the entrance to the marshalling area. They will be dispatched from the marshalling area to the QFEC by GES. Monday, October 29 is the only day that display trucks may enter the building. Any displays that arrive thereafter must be unloaded at the QFEC's loading area and use forklifts to deliver freight.
Labor should be ordered in accordance with your display move-in schedule. All crates must be emptied prior to 6:00 p.m. on Tuesday, October 30 so GES can remove them before daybreak on Wednesday, Oct. 31.
All exhibit areas must be "show-ready" by 11:00 a.m. on Wednesday, October 31.
Please see the Auto Show Move-In Route Map in the Supplement Section of this kit.

Factory Display Move-In Schedule
see Move-in schedule section

Factory Vehicle Move-In Instructions and Regulations
All display vehicles must be delivered to the Auto Transporter Check-in Station at Second Ave. and S. King Street for unloading and fuel inspection on Monday, October 29 between noon and 8:00 p.m., or on Tuesday, October 30, between 8:00 a.m. and 5:00 p.m. NOTE: Please DO NOT bring vehicle transporters into the marshalling area prior to noon on Monday, October 29, 2007. (See Move-in Route Map for location.)

Fuel Inspection: All display vehicles, including diesel, must be checked at the fuel inspection station to be certain that they contain LESS THAN 1/4 TANK OF FUEL or, in the case of large fuel tanks, LESS THAN 5 GALLONS. (See Auto Show Move-in Route Map in the Supplement Section of your Participation Kit.) If the fuel level exceeds the maximum allowed, the vehicle will not be permitted to enter the building.
Following fuel inspection, display vehicles must be moved to the Qwest Field Event Center parking garage for staging.

Vehicle move-in will take place on Tuesday, October 30 after 4 p.m. as accessibility to exhibit space is possible. There is no set move-in schedule by manufacturer. All vehicles must be in the building by midnight on Tuesday.
Early move-in of vehicles is possible in some cases, particularly for turntables, if there is a clear path to reach the exhibit area. Please note that early vehicle move-in is at the manufacturer's risk. Show management discourages early move-in because of existing liabilities such as collision with forklifts that are removing empty crates.

Batteries, Fuel Caps and Converters: Once display vehicles have been positioned in the display area the fire department requires exhibitors to disconnect and tape the ends of the battery cables with UL-approved plastic electrical tape, and tape all non-locking fuel caps. If the fuel cap door must be unlocked from inside the vehicle, then a locking fuel cap is not necessary, but the standard inside fuel cap must be taped. Vehicles using AC/DC converters must have the security system fuse disconnected to prevent the public from setting off the vehicle alarm.

Key Check-In The Seattle Fire Department requires that the keys for all show vehicles be held in a secure cabinet in the Show Office during all non-show hours in case of an emergency that would require the fire department to remove a vehicle from the building. During move-in, information regarding this collection process will be distributed to each factory display area.

Fire Department Inspection: At 8:00 a.m. on Wednesday, October 31, all display vehicles must be unlocked and have their hood open and ready for a fire department compliance inspection. The inspectors will be checking to be sure each vehicle has been prepared, as specified above. The Show cannot open until every vehicle has been inspected so it is critical that you comply with all vehicle regulations and be ready for inspection no later than 8:00 a.m. on the day of show opening. A fire marshal will be on duty throughout all public hours of the Show and will be doing constant checks to see the above regulations are enforced.

Factory Exhibit/Vehicle Set Back
The Seattle Fire Marshal has determined exhibit and vehicle setbacks. These requirements call for a two- foot (2') setback for exhibit areas that adjoin an aisle and a two-foot (2') set-back for those sides of exhibit areas that adjoin other exhibit spaces. If an exhibitor does not conform to these setback requirements, the Fire Marshal has the authority to require the exhibitor to move the exhibit or vehicles to meet specifications.
No furniture, platforms, turntables, or any other exhibit items may be placed in front of fire emergency doors. Displays cannot be erected in any manner that would prevent the public from direct access through such doors in the event of a fire or emergency. If an exit door is located in a display, the exhibitor is required to provide unobstructed access between the main aisle and the door.

Building Access and Security
For building security purposes, it is important that all personnel wear their Show Credentials at all times when in the building and observe the following daily access hours:

Mon.- Tues., Oct. 29-30, 6 a.m. to 10 p.m.
Wed. - Sun., Oct. 31-Nov. 4, 8 a.m. to 11 p.m.

During move-in and move-out there are times outside of the above hours when factory display personnel will need access to the building, which will be controlled by QFEC security. However, personnel will not be permitted to enter or work in the building during non-show hours without Auto Show Credentials. Auto Show Credentials must be picked up in the Show Office as soon as you arrive on site for move-in. Those arriving prior to 8:00 a.m. on Monday, October 29, 2007 must enter via the loading dock on the northeast corner of the building and obtain temporary credentials from the QFEC security office. You will be required to show identification and proof of your employment by your manufacturer or manufacturer-appointed contractor. Temporary credentials must be exchanged for Auto Show credentials in the Show Office as soon as possible after 8:00 a.m. on Monday, October 29.

Aisle Carpeting
GES will begin installing aisle carpet at 6 a.m., Wednesday, October 31st.

Move-in schedule

Factory Display Move-In Schedule
Following is the preliminary factory display move-in schedule for Monday, October 29, 2007 provided by GES. Should there be any revisions to this schedule factories will be notified directly by GES.

The following displays will move in on Tuesday, October 30, 2007.

The following Concourse Level displays will move in on Monday, October 29, 2007.

At no time should the exhibitor remove the plastic installed to protect the carpet until all of the exhibit vehicles are in place and detailed. Once the vehicles are in place and detailed, the exhibitor may remove the plastic and place it in the public aisle for the show cleanup crew to pick up.
NOTE: All plastic must be removed from carpeting and placed in the aisle for pick up no later than midnight, Tuesday, Oct. 30.

Move-out information

Factory Vehicle Move-Out
Factory move-out begins Sunday, November 4 at approximately 7:30 p.m., or as soon as the public has left the building. GES will begin removing aisle carpet at approximately 7:20 p.m. After they are through, display vehicle move-out will begin. All display vehicles must be moved out of the building Sunday evening. They may be parked in a secured area in the parking garage if they are not going to be driven back to a dealership. More specific move-out instructions will be distributed to each manufacturer on Sunday, November 4.

Factory Display Move-Out
- Instructions for Display Truck Drivers: All display trucks arriving for move-out on Sunday, November 4, should report to the GES marshalling yard. (See instructions provided by GES.) Trucks will be dispatched to the Qwest Field Event Center (QFEC) by GES as displays are ready for loading.
- Display Move-out: Factories may begin dismantling their exhibits as soon as the public is out of the building around 7:20 p.m. on Sunday evening. Crews may work all night. Display workers must wear their Auto Show Credentials at all times during move-out from Sunday evening through Tuesday. Check with the GES drayage desk for your specific move-out time. Any time extension beyond Monday must be approved by the GES foreman on duty.

Literature Removal
All literature must be removed after the Show closes. This is the responsibility of the individual exhibitor. It is recommended that remaining literature be placed in display vehicles that are being returned to their dealerships.

Show services information

Exhibitor Services Included in Manufacturer Space Rental
Space rental does not include any other services. All services are offered individually and are available through GES. The facility removes trash during event hours and after hours, provided containers and empty literature boxes are set along main public aisles.

Forklift Services
Forklift service will be available through GES with the cost charged to the Exhibitor. See service order form included in the Exhibitor's Kit sent to you by GES.

Electrical Services
Show management is obligated by its contract with the Qwest Field Event Center to use event center management's selected electrical contractor (Edlen Electrical Exhibition Services) for show electrical services. All electrical plans and orders for electrical service must be sent to Edlen Electrical Exhibition Services at the address listed below no later than September 24, 2007. See the supplement section of the Participation Kit for order forms.
Edlen Electrical
5931 Fourth Avenue South
Seattle, WA 98108
(206) 781-2411
All electrical equipment used in the Show must be Underwriter Laboratory approved. No show-provided electrical equipment, (i.e., extension cords, electrical distribution panels, spotlights, etc.) may be removed from the facility by an exhibitor.

Food Service for Exhibitors
In addition to the public snack bars and food service areas located throughout the QFEC, show management is arranging with the center's catering department to provide an Exhibitors' Lounge with "non-concession-type" food at a reasonable cost. Further information on the Exhibitors' Lounge will be sent to exhibitors in early fall, prior to the start of the Show. All food and beverage concessions within the QFEC complex are operated and controlled exclusively by the Qwest Field Event Center.
NOTE: Any food or beverage samples distributed by exhibitors must be very small (e.g. bite size).

Freight Deliveries
The QFEC will not accept advance shipments of freight or materials prior to Monday, October 29, 2007. All shipments delivered to the Qwest Field Event Center must be directed to the attention of GES. Under NO circumstances will GES or the Show Office accept C.O.D. deliveries.
All freight scheduled to arrive prior to October 29, 2007 must be delivered to GES at 4060 Lind Avenue SW, Renton, WA 98055.

Furnishings and Accessories
All booth and display equipment for the Show will be handled by GES, the official show general contractor. An order form for furniture rentals can be found in the Exhibitor's Kit sent to you by GES.

Literature Storage
All literature should be stored within display space so that it is not visible to the public. Fire department regulations prohibit the storage of literature or any other flammable items behind draperies or in front of doorways. Arrangement for storage of large quantities of literature must be made with GES.

Security
Show Management will provide 24-hour security service on all show floors, during all show days. This service is for the overall safety and security of the Show and its participants. If your display contains small items of particular value it is recommended that you secure them overnight. If you wish to arrange special security for your display you may contact building security management (First & Goal) at (206) 381-7510. They will bill you directly for the additional service.
For security purposes, all personnel working in the QFEC during move-in, move-out and on all show dates must wear their Show Credentials at all times. Please see pages 20-21 of this manual for instructions on obtaining Show Credentials.

Telephone, Fax and Computer Line Services
State-of-the-art telecommunication systems are available throughout the QFEC. Telecommunications service is provided by AC&C WBL Services and order forms for phone service, internet access service, etc. are located in the Supplement Section of this kit. During the event, calls received in the Auto Show Office for your display will be referred to your private display telephone number. The Show Office does not have sufficient staff to act as a message center for show exhibitors. Messages will only be taken in case of emergency.

Vacuuming of Exhibit Carpeting
GES is the exclusive provider of vacuuming services for the Seattle Auto Show. Because of local union labor requirements, all vacuuming of factory exhibits must be arranged through GES. Exhibitors are required to keep their exhibit area clean and vacuumed, daily.

Vehicle Cleaning and Porter Service
Special arrangements have been made with Professional Detailers for vehicle cleaning and porter service. The order form for this service is located in the Supplement Section of this kit.

Admission, show credentials, guest passes and parking

Public Admission Prices Adults - $11.00 (13 and over)
Children - FREE (12 and under when accompanied by an adult)

Reduced Price Guest Admission Tickets
The Seattle Auto Show makes reduced-price guest admission tickets available to our exhibitors. Guest admission tickets are $8.00 each and are to be used for a one-time entry for customers, friends, relatives, spouses, significant others and children over the age of 12. Please order guest admission tickets by using the form included in the Supplement Section of this kit. Guest admission tickets ordered in advance will be mailed two weeks prior to the Show.

Dealership Employee Entrance Procedure
There are NO SHOW CREDENTIALS provided to dealership employees. Dealership employees may use any entrance by showing their BLUE Dealership Identification Card or proof of insurance issued by the dealership. Employees without the above identification must report to the Show Office.
Guests in the company of dealership employees (including spouses, family members and friends) may purchase a reduced price guest admission ticket for $8.00 in the Show Office. Dealers may order reduced-price guest tickets in advance by using the ticket order form in the supplement section of this participation kit. They may also be purchased in the Show Office during all show hours.

Factory Representative and Detailer Credentials
Show Management provides Show Credentials to factory and exhibit house representatives and detailers working for outside detail companies. Show Credentials should be picked up at the Show Office during move-in and must be worn for admittance to the QFEC during move-in, move-out and on all show dates. Workers arriving prior to 8:00 a.m. on Monday, October 29 when the Show Office opens, should enter via the loading dock on the northeast corner of the building and pick up temporary credentials from the QFEC security office. You will be required to show identification and proof of your employment by your manufacturer or manufacturer-appointed contractor. (See Building Access and Security on page 15.)

Narrator/Product Specialist Credentials
Show Management provides Show Credentials and a packet of show materials to each narrator/product specialist working at the Show. Please report to the Show Office during move-in on Monday or Tuesday, October 29 or 30, or to the West Hall Occidental Street entrance or Show Office on Wednesday, October 31 prior to show hours, where you will be asked to sign for your credentials and packet. Access via any entrance during show hours is possible with Show Credentials.

Parking
The Qwest Field Event Center building includes a multi-level parking garage that is very convenient for show exhibitors. Parking is available on a daily basis, payable as you enter the garage, or exhibitors may purchase full-show parking permits that allow unlimited in-and-out privileges on all event days. Permit order forms and pricing information are located in the Supplement Section of this kit.
NOTE: Overnight parking is not allowed in the parking garage.
Important: The maximum allowable vehicle height in the parking garage is 9 feet, 4 inches. Please plan ahead to be sure your vehicles needing to access the garage or make deliveries to the Concourse Level do not exceed the height limit.
Semi Trucks: There will be no parking of semi trucks allowed on site during the Show.

Show advertising and publicity

Advertising and Publicity

Nearly one-half million dollars in advertising and publicity is generated for the Seattle International Auto Show. The extensive market reach includes Washington State, northern Idaho, western Montana, central and southern Alaska and British Columbia. The Show is promoted by special automotive sections in nine metropolitan newspapers located in major cities throughout western Washington. It is also heavily publicized in major regional magazines, and by dozens of special program features produced by popular regional and national radio, television and newspaper personalities. Additionally, the Show's Internet site (www.seattleautoshow.com) reaches nearly 2 million show enthusiasts. It will be IMPOSSIBLE not to know the Auto Show is in town.

Press Kits
Please overnight long-lead press kits, including CD high-res images of your 2008 lineup and introductions, and suggested retail pricing, to the Auto Show Publicist at the following address no later than September 10, 2007.
Mark Cutshall, Publicist
Seattle International Auto Show
9720 15th NW
Seattle, WA 98117
(206)782-4130 fax (206) 782-8774
mcutsh@aol.com

All bulk shipment of press packets for distribution at the Auto Show Press Table should be shipped directly to the Qwest Field Event Center. No shipments will be accepted prior to the first day of move-in, Monday, October 29, 2007.
Qwest Field Event Center
ATTN: Auto Show Office
1000 Occidental Avenue South
Seattle, WA 98134

Exhibitor advertising opportunities

Souvenir Show Magazine

The Auto Show's popular show magazine will once again be published in conjunction with the Show. This attractive, full-color show publication is distributed free of charge at each Show entrance. Because of its quality and comprehensive report on every new model offered by each manufacturer, this publication becomes a valuable resource to show attendees. Additionally, the magazine contains show floor plans, editorials and photographs of most show features and hot new models.

Factories, dealer advertising groups, individual dealers, and allied show exhibitors are encouraged to place an advertisement in the magazine. Interested parties should contact Terry Conway of TC Span America, the show magazine contractor, at (425) 774-3881. Please refer to the program rate sheet included in the Supplement Section of this kit.

Place your order

Online forms:
• GES Services www.ges.com
• Edlen Electrical Services www.edlen.com Password : 107032SE
Follow Directions. Order will not go through unless you hit SUBMIT ORDER at end of order form. If you have questions contact Maddie Love at Edlen 206-781-2411

Mail forms:
Download one of the forms below and send it back with your payment to:
Seattle Auto Show
16101 Greenwood Avenue N, Building 2100
Seattle WA 98133
• Telecommunications, Internet and Networking Services
• Manufacturer Parking Permit
• Manufacturer Guest Passes
• Floral and Plant Rental Order Form

Move-in Routine Map

• Download the Routine Map